Pátio Batel - Natal
We developed the Christmas campaign for Pátio Batel, based on the theme “The Unique Magic of Encounters.”
The visuals are rooted in the mall’s own holiday décor, translated into a precise language of material, light, and composition.
Moving away from traditional Christmas codes, the project explores a confectionery-driven universe, closer to a tropical interpretation.
I was responsible for the 3D direction, leading the team while developing the compositions, modeling, lighting, and post-production to ensure a cohesive visual outcome across all touchpoints.
Client Agency Studio
Pátio Batel Bonitagê Renan STR
3D Lead & Comp 3D & Concept
Lucca Moleta Will DavidGraphics
Marinacard / Catarina Pessoa
© Pátio Batel/ creative director
research
/ Category
CGi - Commercial
/ Client
research
/ Completion Date
/ Models
Blender — Cycles
/ Location
Curtitiba - Paraná










Vila doce de Natal
— Pátio Batel x Bonitagê



